Strategic marketing for complex businesses
I help medical, wellness and technology brands clarify their message, unify their marketing, and scale with confidence without managing multiple freelancers or wasting time on pointless guesswork.

Smart marketing for brands with something real to say

About Me

Hello, I'm Sophie

I’ve spent nearly a decade shaping stories, first through my own self-founded poetry brand, then via a flame-fuelled headhunter PR agent who couldn't get enough of said poetry and simply wouldn't leave me alone unless I wrote for her (!)


Fast forward to today, I have over 7 years full time marketing experience under my belt, working across various industries while specialising in messaging and comms for brands in healthcare, wellness and tech industries, including automotive and care sectors.


I bring the marketing and messaging worlds together essentially. That is, the precision of a well executed marketing strategy and the emotion of storytelling and captivating the audience, aka the place where clarity becomes connection.


Because when you’re helping people heal, innovate or transform their lives, your words aren’t just information; they build trust, inspire action, and make complex ideas understood, effortlessly.


So... if your brand is ready for marketing that feels deeply human and performs at a very high level (adding serious growth to your business) you’re in exactly the right place.

Read More

I'm Guessing …


  • You’re pouring far too much time into posts, captions, content, emails… yet hearing nothing back.
  • You know you’re great at what you do, but the way you talk about it? Feels average at best.
  • You’re trying to sound clear, confident, compelling, exciting, inspiring, but somehow it comes out beige.
  • You’re tired of writing " safe words" that don’t mean a damn thing, nor do anything.


The Reality?


Your offers aren’t the problem. It’s the message that’s missing the mark.


Especially in healthcare, medical, or tech where trust matters most — it’s not just what you say that counts, but how you say it. Because the right words don’t just inform; they connect, reassure, and only then do they convert.

Picture this:

  • Your website sounds like home ~ warm, honest, unmistakably you.
  • The right people show up and feel seen, for real, like you’re speaking straight to the part of them that’s been searching for their 'missing thing.'
  • Your words hold weight. They move people. Stir something. Spark action!
  • For once, you’re not over-explaining or proving yourself to random strangers. You're just showing up and being met.





"I would highly recommend Sophie for all your writing needs! Sophie wrote for our site for two years and did amazing work. We saw a significant boost in traffic over the two years she was writing, as she knows how to write SEO-friendly articles."


Laura, Our Oily House, USA


On The Blog

Where Words Flow Freely


This is the quiet corner where the fluff falls away, the truth gets loud, and the words remember what they’re here to do.

Words should move people (but right now, not so much)


The truth?


The world is drowning in boring, average words.
Dull. Predictable. Beige.


We scroll. We skim. We forget.

Because nothing moves us anymore.


Nothing stirs the gut. Raises a brow. Hits us where it matters.

And people feel it.


They’re asking, "Why should I spend my precious time reading this if it does nothing for me?"


Exactly that. And that's why I'm out here, doing what I do, holding the torch for something better.

For connection. Resonance. Realness. Words that heal.


Words that land. That linger.

That makes you snort-laugh on a Tuesday…

(or ugly cry at 2 a.m. on a Saturday)


Because forgettable is not my vibe.


And beige?
Friend, I'm allergic..


Want words with a pulse?