Here's what you need to know.
Meet Sophie
Two careers. One job.
Marketing usually fails at the exact moment connection is meant to happen. Twenty-three years across clinical imaging and commercial copywriting taught me to spot that moment instantly (and to know what fixes it.)
For fifteen of those years, I was a diagnostic radiographer and sonographer (BsC hons & PgDip). My days were spent carrying out and explaining scans to anxious patients, calming the waiting rooms, and translating consultant language into something people could take home and understand. That work teaches you something fast: clarity isn’t optional when people are scared.
For the last eight years I’ve been writing for brands after being headhunted by a PR agent (long story - I'll share it another time). For me, this is the same instinct, just a different output. Because connection doesn’t happen when information is available — it happens when it finally makes sense. And that’s the point most healthcare marketing misses.
That’s the work I do now. For healthcare and wellbeing brands who need their marketing to actually land — care services, women’s health, mental and physical wellbeing, private clinics and practitioners, and health-adjacent consumer brands. Anywhere the words need to feel as human as the people reading them.
My background
Fifteen years before this one.
Diagnostic Radiography, BSc
University of Hertfordshire
Five years total of clinical training and fifteen years of practice. Patient-facing, high-volume, high-stakes imaging across NHS and private settings.
Medical Ultrasound, PgDip
City University London & Charles Sturt University, Australia
Postgraduate specialisation in ultrasonography, with a focus on abdominal, gynae, obstetrics and small parts medical ultrasound.
Certified Wellbeing Coach
LLCert
Trained in how people actually respond when they're worried, overwhelmed, or making a decision that matters. The human-connection thread under every brand voice I write.
Formerly HCPC registered. No longer in clinical practice, but I remember what it sounded like when a marketing team got it wrong, and what it's like when they got it right.
Why work with me
What changes when we work together.
Copy that sounds like you.
Not generic healthcare-speak. Not stock wellbeing language. Words that capture how you actually talk to your patients, your customers, and your team — only sharper.
Marketing your audience actually responds to.
Patients who feel understood. Clients who book. Customers who recognise themselves on the page. Marketing that converts because it makes sense to the people reading it.
A senior brain you don't have to manage.
Strategic thinking when you need it. Hands-on execution when you don't have time. Clinical and commercial fluency, without the overhead of an in-house team or the briefing fatigue of a generalist agency.
