Connection first.

Yet a lot of healthcare marketing destroys connection before it even starts.

Jargon that creates distance. Fear-based language that shuts people down. Complexity that makes patients feel small. Copy so clinical it's lifeless.

I saw it firsthand working in the NHS. Brilliant clinicians using language patients couldn't understand, because they forgot that medical terminology isn't universal.

The gap between what healthcare brands say and what people hear costs millions in lost trust, abandoned appointments, and treatments people don't follow through on.

I help close that gap. Through website copy, patient communications, and marketing that is fundamentally human - not like it was written by a compliance team. Because clarity creates trust. And trust creates conversions.

My background

Fifteen years before this one.

Diagnostic Radiography, BSc

University of Hertfordshire

Five years total of clinical training and fifteen years of practice. Patient-facing, high-volume, high-stakes imaging across NHS and private settings.

Medical Ultrasound, PgDip

City University London & Charles Sturt University, Australia

Postgraduate specialisation in ultrasonography, with a focus on abdominal, gynae, obstetrics and small parts medical ultrasound.

Certified Wellbeing Coach

LLCert

Trained in how people actually respond when they’re worried, overwhelmed, or making a decision that matters. The human-connection thread under every brand voice I write.

Formerly HCPC registered. No longer in clinical practice, but I remember what it sounded like when a marketing team got it wrong, and what it’s like when they got it right.

Why work with me

What changes when we work together.

Patients actually understand what you do.

No more medical jargon that creates distance. No more corporate healthcare-speak. Just clear, compassionate copy that explains complex healthcare in language real people can follow and act upon.

Your marketing sounds human, not robotic.

Website copy that converts. Patient communications that educate. Ads that get clicks from the right people. Marketing that sounds like it was written by someone who understands healthcare, because it was.

Clinical credibility meets commercial clarity.

I speak both languages fluently. Medical terminology and patient-friendly communications. Regulatory compliance and conversion optimisation. You get strategic thinking without the briefing fatigue and copy that actually works.

How to work with me.

Three ways in, each shaped around where your marketing actually needs help.

The Human Marketing Intensive

A four-week strategic sprint

Four weeks together, properly. We start with conversations. Your leadership team, your stakeholders, the people who actually know the work. I take a careful look at what your competitors are saying, and why so much of it sounds the same. You’ll come away with a full messaging framework: who you’re really for, what you actually stand for, how to talk about it without the usual sector clichés, and the proof points that make it land. I’ll write some sample copy too, so you can see the new voice in use rather than imagining it from a strategy doc.

Best for: health tech and AI diagnostic companies post-Series A, imaging and medical device firms with a launch on the horizon, and private clinic groups whose website is starting to sound a bit too much like everyone else’s.

The Make It Human Retainer

Ongoing, six-month minimum

A bit like having a senior writer in the team, just without adding to your headcount. I work alongside your marketing people each month on whatever’s live and needs doing well: campaign copy, website updates, social, sales enablement, long-form pieces under a clinical or commercial byline, email sequences, and a second pair of eyes on work coming in from other writers. The aim isn’t more, it’s consistent. Copy that sounds like you, every time, wherever it appears.

Best for: scale-ups and growth-stage healthcare brands who’d rather have senior writing they can rely on than a junior hire they have to manage.

Strategy Sessions

90 minutes, focused

Sometimes you don’t need a whole project. You just need someone who’s seen the problem before to look at yours and tell you, honestly, what they’d do. Bring something live. A homepage that isn’t quite converting, a launch you can’t seem to frame, messaging that keeps coming back from legal with red pen on it. We’ll work through it together. You’ll leave with a clear direction and a short written summary you can actually use that week.

Best for: founders and marketing leads who want senior input before committing to something bigger.

Inside every engagement

Messaging strategy · Brand & website copy · Campaign narratives · Long-form content & thought leadership · SEO content · Email & sales enablement · Marketing assets · Compliance & regulations-aware throughout

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Healthcare marketing people understand & trust

Here's what you need to know.