Two careers. One job.

For fifteen years I was a diagnostic radiographer and sonographer. For the last eight, I've been a copywriter. The work was always the same: taking complicated language and making it feel human.

I trained at the University of Hertfordshire (BSc Diagnostic Radiography & Imaging), then added my postgraduate in Ultrasound at Charles Sturt University in Australia and City University London. Much of my clinical years were spent explaining scans to anxious patients, calming waiting rooms, and translating consultant language into something people could actually take home.

Now I do the same thing on the page, for the healthcare brands I used to work alongside.

What those two decades taught me is that most marketing breaks down at the same point, every time — the moment connection is meant to happen. So that's where I work. Here's what I mean:

What Destroys Connection ❌

Jargon that creates distance.
Fear-based language that shuts people down.
Complexity that makes people feel small.
Copy so dull it puts people to sleep.

What Creates Connection ✓

Clarity that respects people's intelligence.
Honesty that builds trust and develops loyalty.
Compassion that meets people where they are.
Words that make people want to keep reading.

I help healthcare brands create real connection.

Not surface-level engagement, but genuine resonance. The kind that turns confused visitors into trusting clients, clinicians into advocates, and complicated clinical stories into marketing that lands.

Health tech. Medical imaging and diagnostics. AI diagnostics. Medical devices. Digital health. Private clinics and specialist practices. Anywhere the stakes are high, trust is fragile, and the words need to be written by someone who's been in the room.

Because that's where human marketing matters most.

My background

Fifteen years before this one.

Diagnostic Radiography, BSc

University of Hertfordshire

Three years of clinical training and fifteen years of practice. Patient-facing, high-volume, high-stakes imaging across NHS and private settings.

Medical Ultrasound, PgDip

City University London & Charles Sturt University, Australia

Postgraduate specialisation in sonography, with a focus on abdominal, gynae, obstetrics and small parts medical ultrasound.

Certified Wellbeing Coach

LLcert

Trained in how people actually respond when they're worried, overwhelmed, or making a decision that matters. The human-connection thread under every brand voice I write.

Formerly HCPC-registered. No longer in clinical practice — but I remember what it sounded like when a marketing team got it wrong, and what it sounded like when they got it right.

How to work together.

Three ways in — each shaped around where your marketing actually needs help.

The Human Marketing Intensive

A four-week strategic sprint

A focused engagement to rebuild your messaging foundations. Leadership and clinician interviews, competitor audit, and a full messaging framework: positioning, value proposition, audience messaging, proof architecture and tone of voice, with sample rewritten copy to show the new language in use.

Best for: health tech and AI diagnostic companies post-Series-A, imaging and medical device firms with a launch coming, and private clinic groups whose website sounds a bit generic.

The Make It Human Retainer

Ongoing, six-month minimum

Ongoing execution of your messaging across all live marketing. Campaign copy, website updates, social strategies, sales materials for commercial teams, long-form thought leadership under a clinical or commercial byline, email sequences and messaging reviews of work by other providers.

Best for: scale-ups and growth-stage healthcare brands who need a senior writer on the inside, not a new hire.

Strategy Sessions

90 minutes, focused

A focused strategic conversation — bring a live problem. A website that isn't converting? A launch you can't frame? Messaging that keeps bouncing back from legal? Leave with a clear direction and a short, action-oriented written summary.

Best for: founders and marketing leads who need senior input before committing to a bigger engagement.

Inside every engagement

Messaging strategy · Brand & website copy · Campaign narratives · Long-form content & thought leadership · SEO content · Email & sales enablement · Marketing assets · Compliance & regulations-aware throughout

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Making marketing feel human again

Here's what you need to know.