Meet Sophie

Connection Is Everything.

Here's the thing: I care about words. Possibly too much, actually.

But that's because most marketing out there is beige. Forgettable. Written like nobody really meant it. And I just… I can't. To me, eloquence isn't a nice-to-have, it's the entire job. The right word in the right place is the difference between being ignored and being remembered.

Because so much of what's out there is, honestly, awful. Lazy jargon is everywhere. Fear-heavy words that make people click away. Or boring AI-generated language that leaves the reader feeling less than excited or enthused.

There's a gap between what a brand says and what a person actually takes in, and getting that wrong costs a fortune. In trust. In sales. In people who never follow through.

Closing that gap is what I do: through website copy, communications and marketing built on real craft. Engagement, resonance, emotional connection.

(And yes — I can see my current site is a touch beige. The irony isn't lost on me. The words came first.)

15+

Years in clinical healthcare

8+Years in marketing

20+Brands served

£4M+Revenue driven

My background

Fifteen years before this one (true millenial)

01

Diagnostic Radiography, BSc

University of Hertfordshire

Fifteen years of high-stakes, patient-facing scanning and reporting, where I learned how to connect with people on a deeper than average level.

02

Medical Ultrasound, PgDip

City University London & Charles Sturt University, Australia

Postgraduate specialisation in ultrasonography, with a focus on abdominal, gynae, obstetrics and small parts medical ultrasound. Spent a lot of time delivering news that's not always a happy ending. You learn fast that clarity and compassion aren't a nice-to-have; they're everything.

03

Certified Wellbeing Coach

LLCert

Trained in how to help people when they're worried, overwhelmed, or making a decision that matters. The human-connection thread under every brand voice I write.

Formerly HCPC registered. Not currently in clinical practice, but I might go back one day, when AI eventually steals my copywriting work (I'm under no illusions...)

Why work with me

What changes when your copy finally sounds human.

01

People understand what you do.

You get words that land and that are a joy to read, rhythm, style, so people actually want to read it to begin with, ensuring connection happens, making it more likely for people to want to take the next step.

02

Your marketing sounds good.

Website copy that converts, communications that reassure, campaigns that reach the right people, all human, because they're written by moi who 'gets' this world through and through.

03

Your business starts to grow.

You get copy that feels good and performs great. Period! Oh, and I cover a lot of other marketing chores too, just in case you want to offload it all.

Brands who've trusted my work

How to work with me

Three ways in, each shaped around where your marketing actually needs help.

The intensive

The Human Marketing Intensive

Fixed scope · four weeks

A focused sprint to rebuild your brand's messaging foundation; positioning, voice, value prop, and sample copy that shows the new narrative in use.

The retainer

The Make It Human Retainer

Monthly · ongoing

A senior copywriter on the inside. Website, campaigns, thought leadership, email and sales copy delivered, done for you, month after month.

The session

Strategy Sessions

90 minutes · one-off

Bring a live problem, like a site that isn't converting, a launch you can't quite frame, and leave with a clear direction and a short written summary.

Nobody trusts a brand that sounds like a brochure