Helping healthcare & wellbeing brands land with the audiences they're trying to reach.
Book A Discovery Call →Meet Sophie
Marketing usually fails at the exact moment connection is meant to happen. Twenty-three years in clinical imaging and commercial copywriting taught me to recognise this instantly (and to know what fixes it.)
For fifteen of those years, I worked as a diagnostic radiographer and sonographer. I trained at the University of Hertfordshire, with postgraduate qualifications from Charles Sturt University in Australia and City University London.
Most days were busy doing and then explaining scans to anxious patients. Calming waiting rooms full of tense people. Translating consultant language into something people could actually understand and take home with them.
That work teaches you something rapidly: clarity isn't optional when people are scared and emotionally fragile.
For the last eight years, I've been writing for brands instead of speaking to patients face-to-face. Same instinct, just a different output.
The job is still the same, in that it's helping people understand what matters most, at the moment they need to understand it.
Because connection doesn't happen when information is available; it happens when it finally makes sense.
And that's the point most mainstream marketing misses.
That's the work I do now.
For healthcare and wellbeing brands who need their marketing to actually land.
Care services. Women's health. Mental & physical wellbeing. Private clinics and practitioners. Health-adjacent consumer brands. Anywhere the words need to feel as human as the people reading them.
My background
University of Hertfordshire
Five years total of clinical training and fifteen years of practice. Patient-facing, high-volume, high-stakes imaging across NHS and private settings.
City University London & Charles Sturt University, Australia
Postgraduate specialisation in ultrasonography, with a focus on abdominal, gynae, obstetrics and small parts medical ultrasound.
LLCert
Trained in how people actually respond when they're worried, overwhelmed, or making a decision that matters. The human-connection thread under every brand voice I write.
Formerly HCPC registered. No longer in clinical practice, but I remember what it sounded like when a marketing team got it wrong, and what it's like when they got it right.
Why work with me
Copy that sounds like you.
Not generic healthcare-speak. Not stock wellbeing language. Words that capture how you actually talk to your patients, your customers, and your team — only sharper.
Marketing your audience actually responds to.
Patients who feel understood. Clients who book. Customers who recognise themselves on the page. Marketing that converts because it makes sense to the people reading it.
A senior brain you don't have to manage.
Strategic thinking when you need it. Hands-on execution when you don't have time. Clinical and commercial fluency, without the overhead of an in-house team or the briefing fatigue of a generalist agency.
Three ways in — each shaped around where your marketing actually needs help.
A four-week strategic sprint
A focused engagement to rebuild your messaging foundations. Leadership and clinician interviews, competitor audit, and a full messaging framework: positioning, value proposition, audience messaging, proof architecture and tone of voice, with sample rewritten copy to show the new language in use.
Best for: health tech and AI diagnostic companies post-Series-A, imaging and medical device firms with a launch coming, and private clinic groups whose website sounds a bit generic.
Ongoing, six-month minimum
Ongoing execution of your messaging across all live marketing. Campaign copy, website updates, social strategies, sales materials for commercial teams, long-form thought leadership under a clinical or commercial byline, email sequences and messaging reviews of work by other providers.
Best for: scale-ups and growth-stage healthcare brands who need a senior writer on the inside, not a new hire.
90 minutes, focused
A focused strategic conversation — bring a live problem. A website that isn't converting? A launch you can't frame? Messaging that keeps bouncing back from legal? Leave with a clear direction and a short, action-oriented written summary.
Best for: founders and marketing leads who need senior input before committing to a bigger engagement.
Inside every engagement
Messaging strategy · Brand & website copy · Campaign narratives · Long-form content & thought leadership · SEO content · Email & sales enablement · Marketing assets · Compliance & regulations-aware throughout
If you're a healthcare brand and the copy isn't landing, or you're about to launch and the messaging feels off, let me help.
Book a discovery call
