HEALTH & MEDICAL COPYWRITER · FORMER NHS CLINICIAN
Fifteen years in clinical healthcare, eight years writing health and medical copy that helps patients and clinicians understand, trust and act.
Meet Sophie
Yet a lot of health marketing is written by people who've never even met a patient, been a patient, or by clinicians who simply cannot make it land.
The NHS taught me how to explain a diagnosis without making it worse. Direct response taught me how to write a line people can't scroll past. Your patients deserve both.
My background
Postgraduate specialisation in ultrasonography, with a focus on abdominal, gynae, obstetrics and small parts medical ultrasound. Spent a lot of time delivering news that's not always a happy ending. You learn fast that clarity and compassion aren't a nice-to-have; they're everything.
Trained in how to help people when they're worried, overwhelmed, or making a decision that matters. The human-connection thread under every brand voice I write.
What I do
For clinics, practices and health & medical brands specifically. Clear, credible, unmistakably yours, your business grows, your patients get well because of your services.
Patient-facing materials, social posts, white papers, press releases. Engaging, accessible language that helps people understand and act without fear or medical jargon.
You get marketing and copywriting that feels good and performs great. I cover a lot of marketing activities including paid ads management, blog writing, SEO, editing, publishing and social media management.
Brands who've trusted my work
Three ways in, each shaped around where your marketing actually needs help.
The intensive
A focused sprint to rebuild your brand's foundation; positioning, voice, value proposition, and sample copy that shows the new narrative in use.
The retainer
A senior copywriter and marketer on the inside, literally doing everything marketing wise for you. Website, campaigns, thought leadership content, email and sales assets delivered, done for you, month after month.
The session
Bring a live problem, like a site that isn't converting, a launch you can't quite get right, and leave with a clear direction and a short written summary.
Inside every engagement