Welcome friend! Don't be shy. Come on in. Pull up a chair, and grab that extra hot coffee. Decaf is, of course, optional. 

So I'm guessing you're feeling a touch uneasy.

You've a big burning question on your mind, yet you're equally afraid to ask it. But it's okay...

Because I'm a mind reader - and I know what you want to ask. Therefore, gorgeous one, let me literally launch straight in and answer it for you. 

Digital marketer? What TF is that?!

A digital marketer is simply a person who uses digital sources to market and advertise their business. The end! (nah, kidding!)

OK, so what's a digital copywriter?

I'm glad you asked!

A digital copywriter is a highly-skilled, professional writer who creates content for digital media and channels. 

This type of copywriting requires deep understanding of the target audience PLUS the ability to craft persuasive words to capture a user's attention and evoke an emotional response. 

As a digital copywriter, you gotta be well-versed in the latest trends, such as search engine optimization (SEO), social media marketing, keyword research, and other digital strategies to create effective content that will help clients achieve what it is they want.

The world moves fast as a copywriter, believe me. Weekly, I see advancements and changes in the marketing sphere and it's mindblowing - yet super satisfying!

Digital copywriters must have experience writing for pretty much every platform under the sun, including websites, blogs, emails, print ads, and short-form content (captions, bio's etc) for social media platforms. 

Are you the same as a technical copywriter?

I guess I am yeah. The vast majority of copywriters these days are working in the digital sector. After all, that's where the customers are flocking to. 

What makes for a successful copywriter?

Great question! Here's my answer:

1. Strong communication skills and the ability to write concise, brilliant, and persuasive copy are essential to brilliant copywriting. Experience in web design or working with design teams is valuable also when it comes to creating great content that looks good on any device (got that up my sleeve, too, thanks. Yep, seriously.)

2. A bachelor's degree in English, business studies, or Creative Writing can be helpful but isn't needed. Many successful writers hone their skills through years of experience and by studying the work of others. 

3. Writing - a lot! It might come as a surprise, but the way you become a great writer is to practice writing. An average day's work for me sees around 2500 words being written. That's a LOT when you add it up to a week. But I'm busy, which is good as it keeps my skills fresh. 

4. Passion and zest. If you're not a hungry copywriter who's literally OBSESSED by the success of your own words, then move on.

Truly, a successful digital copywriter needs energy, pazazz and vigor – a desire to be involved both in the writing itself and in the understanding of how people interact with written content online.

A good copywriter knows how to craft pieces that capture their audience's attention while still staying true to the brand's message; we are creative thinkers with an eye for detail that can turn even the most dull, mundane topics into engaging stories.

Target audience and social media

The role of a copywriter has changed significantly over the past decade with the rise of social media platforms like Facebook, Twitter and Instagram, offering new ways for businesses and brands to reach potential customers. 

With so many options available for reaching audiences online, having an experienced professional who understands how best to use these channels WILL give your business a competitive edge. 

In the world of digital copywriting, targeting the right audience is key. Knowing who you're writing for and what type of content they'll respond to is where success happens.

Of course, success is subjective, but what I mean is a marked improvement in the performance of a website or landing page once the right type of copywriter has worked their magic.

High-Quality Content

Here's where I offer my two cents on creating a fantastic digital marketing campaign:

1. First, research. To make sure your content reaches the correct people (audience), researching those people is needed. This determines the most effective social media platforms for sharing your content on.

To get started, create 'personas' based on people's demographics and interests. Analyzing user data can also help build a better understanding of potential readers - such as their age range, gender distribution, location and income bracket.

2. Once this research has been done, it's time to consider the type of content that appeals most effectively to the target audience.

When creating content for specific audiences, make sure it provides value by addressing their needs directly.

Doing this requires finding the right tone of voice - whether humorous or serious - alongside maintaining the approach that best reflects the company or brand identity.

And sometimes, brands don't even know that, so the copywriter creates it for them.

3. Do the work! (AKA the hard bit) Create the content. Put it out there. See what happens. Be consistent. Don't give up.

Search engine optimization (SEO)

Search engine optimization and content writing are critical skills for a digital copywriter. To succeed in this field, one must have a firm grasp of how search engines work and how to craft persuasive web copy that ranks highly in organic searches. 

This involves researching relevant keywords and incorporating them into page titles, meta descriptions, headings, body text, and backlinks.

Additionally, a sound understanding of persuasive writing techniques is needed for creating compelling short-form or long-form content tailored to the target audience's needs (while staying true to the company's brand voice.)

To stay ahead of the game (competition) and remain up-to-date with industry trends, digital copywriters must constantly read widely, network with fellow writers, attend conferences, take online courses, follow thought leaders, engage with industry experts, and discover new tools to be used in their work.

Building success in this field requires dedication and commitment – continuous learning, practice, hard work, and creativity – as well as luck and natural talent to boot.

Looking For a Freaking Awesome Copywriter?

You're reading one right now! This post was written by me, Sophie, a superb, utterly adorable freelance copywriter and the founder/CEO of Sophie Copy Company.

Simply fill in this contact form if you're curious about me writing for your brand!