Hey friend!

Sophie here (a copywriter if you didn't yet know).

OK, let's dive in. Maybe you're here seeking to max out your online sales and website conversions? (Silly question eh?)

If so, conversion copywriting is the answer. It's a powerful tool that can help you do just that. 

But what is conversion copywriting, exactly? 

Well, here in this pretty standard-looking article, we’ll explore conversion copywriting.

I'll explain the various forms it takes, best practices when writing conversion copy, and what makes a skilled conversion copywriter in the digital world. 

If you’re ready to learn more about optimising your own web pages, emails, ads, and social media posts for conversions with the help of effective and persuasive writing tactics – keep reading!

You won't regret it. 

What is conversion copywriting?

Conversion copywriting is a necessary tool for businesses to increase online sales and website conversions. 

It's a form of powerful advertorial writing that persuades potential customers to take a set action, such as signing up for a newsletter, downloading an ebook, or making a purchase. 

Conversion copywriters must have a deep understanding of the target audience's needs and preferences to craft effective and persuasive copy. 

Achieving this requires more than just creative writing skills; it also involves conducting market research, A/B testing, customer interviews, analysing user experience data, and other forms of market analysis. 

Experienced copywriters in conversion copywriting are able to create compelling headlines, calls-to-action (CTAs), product descriptions and other pieces of content that entice readers to take action.

As the digital marketing landscape continues to evolve, so too do the tactics used by skilled conversion copywriters. 

From creating unique value propositions to using power words and creative, eye-catching calls-to-action (CTAs), experienced copywriters know how to get results from different types of platforms and media.

The goal of conversion copywriting is ultimately to convert website visitors into paying customers within the shortest amount of time possible. 

At its core, conversion copywriting involves finding an effective way to communicate with potential buyers, so they understand why they need your product or service – all within a few seconds! The 3-second human attention span is no joke. 

To guarantee success, business owners or marketers who use conversion copywriting techniques must track the copy's performance using tools like Google Analytics.

Or, through good old customer feedback surveys, so they can make adjustments if needed over time.

The goal of conversion copywriting

Successful conversion copywriting requires an understanding of the target market and their needs, plus a ton of research on top. 

Businesses must find out what their potential buyers are looking for to craft a unique value proposition that resonates with them. 

Doing so usually involves:

• Creating compelling emails (perhaps with feedback requests)
• Blog posts with call-to-actions
• Sales pages that utilise powerful words to engage readers and encourage action taking

Also, SEO optimisation is essential for success; businesses should use keywords throughout their content, optimise website layouts for shorter attention spans, and A/B test different forms of copywriting across platforms. 

User experience is essential when creating content for websites or other digital platforms. Badly written copy results in high bounce rates (aka low read time on a page), which indicates poor engagement and lower conversions. 

Ultimately, successful conversion copywriting allows businesses to create copy that turns visitors into paying customers within the shortest amount of time possible. 

Forms of copywriting

Copywriting is an invaluable resource for businesses looking to increase their online presence and drive sales. 

Different types of copy can (and should!) be used to engage with potential customers, each requiring a different approach:

• Ad copy focuses on creating concise, persuasive messages that feature a clear CTA.
• SEO copywriting optimises content to rank higher in search engine results.
• Social media posts must stand out from the competition and use visuals whenever possible. 
• Direct response writers use persuasive techniques such as storytelling and limited offers to convert visitors into customers.
• Website Copywriters craft pages that guide users down the funnel from awareness through to purchase decisions. 
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Best practices for conversion copywriting

Best practices for conversion copywriting are essential for businesses to make sure that their online presence and sales are as good as they can be.

First, it's important to understand the target market and their needs, as well as the desired action, to create compelling copy. 

Companies must research their target audience: But how is this done?

By conducting customer interviews, analysing website analytics data, and reviewing customer feedback. 

This helps better understand what customers want, and therefore, you can craft a unique value proposition that resonates. 

Second: Copywriters need to create a sense of urgency with powerful words and specific calls-to-action (CTAs).

Top tip! Focus on one action or unique value proposition at a time (otherwise you'll confuse your reader).

Additionally, it is vital to use persuasive writing techniques such as emphasising benefits over features and using social proof whenever possible.

Finally, businesses should track performance using analytics tools such as Google Analytics or A-B testing results to optimise their copywriting efforts. 

Skilled conversion copywriters in the modern world

Successful conversion copywriters are paramount for businesses looking to increase their sales and conversions. To be successful, they must know how to tweak their writing style depending on the platform or medium, as well as have an in-depth understanding of the target market's needs. 

Thorough research should be conducted to comprehend customers' pain points and create persuasive value propositions that attract them. Moreover, power words and specific calls-to-action (CTAs) should be used for maximum impact. 

Copywriting strategies vary between platforms; 

• Ad copy should focus on grabbing attention with compelling headlines
• Social media posts should prioritise storytelling over direct sales pitches
• Blog posts need to consider SEO optimization when being written 
• Emails require personalisation or customer segmentation features
• Product descriptions must emphasise usability & benefits rather than features
• Case studies must exemplify successes from previous customers
• Website content should induce a sense of urgency or scarcity, so potential customers take immediate action.

To master all this (and more!) is no mean feat. Copywriting is a challenge for so many people - hence why brands  outsource it. 

One must stay up-to-date with digital trends such as user experience principles, analytics tools like Google Analytics or Dialpad’s Voice Insights Platform™️, credit card processing systems, free trials (if applicable) and A/B testing strategies -  all provide invaluable insights into what works for different platforms or media in terms of conversions.

In essence, skilled conversion copywriters possess a unique set of skills that enable them to craft convincing content to convert prospects into paying customers. 

Furthermore, with years of experience and powerful stories from past projects mixed with with strong research abilities - conversion copywriters are perfectly equipped to help businesses acquire top results.

​Looking For a Freaking Awesome Copywriter?

You're reading one right now! This post was written by me, Sophie, a superb, utterly adorable freelance copywriter and the founder/CEO of Sophie Copy Company.

Simply fill in this contact form if you're curious about me writing for your brand!