I help brands sound like actual humans (not marketing machines.)
Here’s The Thing
I spent fifteen years as a radiographer & sonographer in the NHS. X-rays, CT scans, MRI, Ultrasound, patient consultations, the kind of work where clarity saves lives — literally.
What I learned wasn’t only about medicine.
It was about what happens when someone’s scared. How they listen. What makes them trust you. Why a clinician explaining something in one way gets compliance, and explaining it another way… doesn’t.
The connection came first. Everything else followed.
Why I Changed
I noticed something that bothered me.
Brilliant clinicians, people who knew their stuff, were using language that created distance instead of connection. Everywhere I looked, healthcare brands were drowning in jargon. Same with tech brands. Same with SaaS.
Somewhere between, “We have cutting-edge technology” and, “Here’s what changes for you,” the actual human element got lost.
So I learned to write. Not corporate write. Not the kind where you follow brand guidelines and lose your voice. The kind where real clarity happens.
Eight years on, I’m still doing that.
Background
The clinical training was real. Six years of university in total, fifteen of practice, all the qualifications. HCPC registered, FMC registered, the lot.
But here’s what matters:
Diagnostic Radiography, BSc
University of Hertfordshire
Five years of training. Fifteen years of practice. Patient-facing work where if you didn’t communicate clearly, nothing else mattered.
Medical Ultrasound, PgDip
City University London & Charles Sturt University
Postgraduate specialisation in ultrasound. Including the skill I use now: explaining complex things to people who’ve never heard the terminology before.
Certified Wellbeing Coach
LLCert
Training in how people actually respond when they’re worried, overwhelmed, or making a decision that matters. That’s under every word I write.
Formally in clinical practice. Now I help brands avoid the mistakes I saw firsthand.
What I Actually Believe
Clearer copy outperforms cleverer copy. Every single time. Not because clever is bad. Because people don’t have the time, energy, or patience for it.
Marketing should sound real. Most doesn’t. It sounds like someone trying to be impressive instead of useful. Real people don’t buy from impressive. They buy from people they trust.
Connection comes before conversion. Always. You can’t convince someone to buy if they don’t trust you first. And you can’t build trust through jargon.
Your message is only good if they actually understand it. I don’t write copy that sounds good to you. I write copy that lands with them — the person who’s confused, skeptical, or just trying to figure out if you’re worth their time.
What Clients Say
“The blog is growing nicely, I can’t thank you enough!”
Keagen, The ACL Therapist, USA
“My bookings via my site have really taken off and it was money so well spent. I know I’ll be turning to you again for help & advice in the future as things grow. Thank you so much!”
Bec, Reflex Massage, UK
“Sophie has excellent knowledge and skills to curate and implement SEO to deliver tangible marketing results. Her understanding of the interplay between website and social media messaging can really help boost brand messaging.”
JJ, Primrose Hill Farm, UK
How I Work
Simple version:
- I ask a lot of questions first. Not because I’m difficult. Because the copy is only good if it solves a real problem.
- I explain the reasoning. You should understand why a choice was made, not just accept what I delivered.
- I assume you know your business better than I do. My job is translating that knowledge into words people actually understand.
- I push back constructively. Respectfully, but directly. That’s more useful than just agreeing.
- I care about the craft. Typography, rhythm, consistency, voice — these matter. Not as decoration. As clarity.
- I treat your brand like it’s mine. Because the work reflects on both of us.
Let’s Work Together
If your marketing isn’t landing the way it should, or you’re not sure where to start, I’d like to help.
Book a 30-minute Strategy Session (no charge). We’ll look at what you’re working on, I’ll give you my honest take, and you’ll leave with a clear direction.
Book a Call