Sadly, the “good ole days” of SEO are officially in the ground. We’re in ‘zero click’ territory now my friends. Remember when you’d rank for a keyword, get the click, and celebrate…

Most healthcare marketing is boring as sh*t. There, I said it. You’ve seen it. I’ve seen it. We’ve all landed on websites that read like a medical textbook with a migraine and…

Building Trust in Healthcare Marketing Let’s be real for a second. The internet is drowning in absolute rubbish content, with a flood of automated, generic, short sentenced paragraphs filling webpages that have…

Ever noticed how some brands just click the moment you read their words? That’s not an accident y’all. That’s brand messaging at its best, and it’s one of the most powerful tools…

It’s one of those unavoidable things when running a business. Branding! You’ll probably be very familiar with your own brand colours, brand imagery, brand style guidelines, brand mission, brand values, and so…

0. The Business World Has A Big Problem. Somewhere between big data, artificial intelligence, and the greatest pandemic-related challenges we’ve faced since forever, marketing has lost its soul. Brands started talking at…

“So you ‘Copyright’ things, right?!” “No, I’m a copywriter.” *cue blank face. “A what?! What even is that?” You’re a Great Writer But… Copywriting is a term often thrashed about in marketing…

One of my very good friends is openly terrible at writing. I tell her it’s all about practice. She disagrees. We laugh and continue drinking our semi-hot coffees in Banbury town’s finest…

So you want to be a better writer? That’s great. You’ll find some handy exercises for copywriting right here in this post. Because, seriously, writing better copy will: The long and short…

A headline is the first sentence people see and read when they reach your content. Want to know how to write great headlines? Course you do. Because, if there’s no headline, it’s…