Mastering Storytelling in Business: Moving Beyond Jargon in Healthcare Marketing
Most healthcare marketing is boring as sh*t. There, I said it. You’ve seen it. I’ve seen it. We’ve all landed on websites that read like…
Category: Copywriting
A Guide to E-E-A-T; A Content Marketing Strategy
Building Trust in Healthcare Marketing Let’s be real for a second. The internet is drowning in absolute rubbish content, with a flood of automated, generic,…
Brand Messaging: A Guide to Finding the Right Words for Your Business
Ever noticed how some brands just click the moment you read their words? That’s not an accident y’all. That’s brand messaging at its best, and…
How To Find Your Unique (Utterly Gorgeous) Brand Voice
It’s one of those unavoidable things when running a business. Branding! You’ll probably be very familiar with your own brand colours, brand imagery, brand style…
Human-Centric Marketing: Why Your Brand Needs To Feel Human Again
0. The Business World Has A Big Problem. Somewhere between big data, artificial intelligence, and the greatest pandemic-related challenges we’ve faced since forever, marketing has…
Copywriting: What Works, What Doesn’t, What Actually Matters
“So you ‘Copyright’ things, right?!” “No, I’m a copywriter.” *cue blank face. “A what?! What even is that?” You’re a Great Writer But… Copywriting is…
Copywriting Mistakes To Fix Before Hitting Publish
One of my very good friends is openly terrible at writing. I tell her it’s all about practice. She disagrees. We laugh and continue drinking…
Exercises for Copywriting: 5 Ways To Write Better For Your Business
So you want to be a better writer? That’s great. You’ll find some handy exercises for copywriting right here in this post. Because, seriously, writing…
How To Write Great Headlines That Get Clicked
A headline is the first sentence people see and read when they reach your content. Want to know how to write great headlines? Course you…